This is a commercial ad of 2018 Hyundai Kona. This commercial was released in January 2018 in United States. Under the title of “2018 Hyundai Kona: Ref to the Rescue”.
A special referee and his Hyundai Kona, save the day for some Super Bowl fans.
This is for all the parents who want to be in two places at once – and how a special referee and his Hyundai Kona became the unlikely hero that came in and saved the day. The first-ever Hyundai Kona SUV.
It was done by Innocean USA, Huntington Beach advertising agency. And, the commercial by Production Company is Hungry Man and is directed by Dave Laden.
Introducing the first-ever KONA
Hyundai | Super Bowl LII
Official Sponsor of Super Bowl LII
And this song “Going the Distance” was also used in the sound track of the American sports drama film Rocky that was released on November 21st 1976.
Watch the whole advertisement here.
2018 Hyundai Kona: Ref to the Rescue (Super Bowl 2018)
Geo: United States
Released: January 2018
Advertising Agency: Innocean USA, Huntington Beach
Chief Creative Officer: Eric Springer
VP, Group Creative Directors: Jeff Bossin, Barney Goldberg
Associate Creative Director, Art: Jose Eslinger
Associate Creative Director, Copy: Carissa Levine
Copywriter: Chris Ribeiro
EP/Content Production: Nicolette Spencer
Content Producer: Kira Linton
VP, Creative Resources: Jill Pool
SVP Managing Director, Brand Management: Marisstella Marinkovic
Group Brand Director: Mike Braue
Brand Director: Bryan DiBiagio
Brand Manager: Megan Gordon
Director of Product Information: Brian Bittker
Product Information Specialist: Lawrence Chow
Senior VP, Head of Strategic Planning: Kimberly Bates
Planning Director: Tim Anderson
SVP HMA Media: Ben Gogley
Media Director: Sean Gilpin
Director Public Relations: Angela Zepeda
Public Relations Manager: David Thalberg
Director of Business Affairs: Ann Davis
Associate Director of Business Affairs: Lisa Nichols
Broadcast Traffic Supervisor: Theresa Artaserse
Broadcast Traffic Manager: Valerie Neibel
Content Manager: Rachel Werner
Sr. Project Manager: Jamie Fink
Production Company: Hungry Man
Director: Dave Laden
Executive Producer/Head of Production: Jacki Sextro
Executive Producer: Caleb Dewart
Producer: Josh Rothfeld
Editorial: Whitehouse Post
Editor: Heidi Black
Music: Going the Distance by Bill Conti