805 Million Names: Zlatan Ibrahimović

This is a commercial ad of United Nations World Food Programme. This commercial was released in February 2015 in France. Under the title of “805 Million Names: Zlatan Ibrahimović”. #WFP. It was done by ANR BBDO advertising agency.

On 14 February 2015, Paris Saint-German played against Caen at Parc des Princes. For most players this game was just another day on the job. For Zlatan Ibrahimović this was his most important game to date.

Underneath his sweater he had 50 new names tattooed. Names of people he’d never met, but still wanted to keep close. Names of some of the 805 million people suffering from hunger today.

These people don’t often make the front page, yet hunger and malnutrition are the number one risk to health worldwide — greater than AIDS, malaria and tuberculosis combined.

My name is Zlatan Ibrahimović
Wherever I go people recognize me
Call my name
Cheer for me
But there are names no one cheers for
805 Million Names Zlatan Ibrahimović
♬You’ll♩learn to know♪

If I could I would write every single name on my body
But there are 805 Million people suffering
from hunger in the world today
Too many of them are children
They are struck by war natural disasters and extreme poverty
I have supporters all over the world
Beginning today I want the support
to go to the people who really need it
So whenever you hear my name
you will think of their names
Whenever you see me you will see them

♪You♩sound so blue♬
♬You now♩are gloom♪
♪You♩sound so blue♬
♬You now♩are gloom♪

The commercial song is “Tornado” from Go by Jónsi. For those of you who like this song “Tornado”, you can download it from Amazon or Itunes.

Meanwhile, on SoundCloud, you can listen to the entire song without even buying anything, and you can temporarily download it for free.

Watch the whole advertisement here.

805 Million Names: Zlatan Ibrahimović (Cannes Lions 2015)
Client: United Nations World Food Programme
Geo: France
Released: February 2015
Advertising Agency: ANR BBDO
Actor: Zlatan Ibrahimović (Soccer player)
Music: Tornado from Go by Jónsi

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