adidas: Create the Answer

This is a commercial ad of adidas. This commercial was released in June 2018 in United States. Under the title of “adidas: Create the Answer”.

See what happens when an unexpected group of creators unite to prove that creativity is the answer.

Inspire a new wave. Shape your own reality. Unite what’s divided. Join us. Take the mic and create the answer.

It was done by 72andSunny, Los Angeles advertising agency. And, the commercial by Production Company is Iconoclast and is directed by Manu Cossu.
adidas Create the Answer
♬Hey, hey, hey! Assembling a riot
Hey, hey, hey! Chanting and circling the fires
Hey, hey, hey! Heard behavior, can’t keep it quiet
Hey, hey, hey! Kinetic energy a thousand times higher♬

The commercial song is “1000″ by N.E.R.D & Future. For those of you who like this song “1000”, you can download it from Amazon or iTunes.

In addition, the official Youtube channel of N.E.R.D provides the official music video of this song “1000”.

Watch the whole advertisement here.

adidas: Create the Answer
Client: adidas
Geo: United States
Released: June 2018
Advertising Agency: 72andSunny, Los Angeles
Executive Producer: Kerli Teo
Creative Directors: Simon Schmitt & Emiliano Trierveiler
Producer: Yaya Zhang, Ricardo Hieber
Production Company: Iconoclast
Director: Manu Cossu
Executive Producer: Charlotte Marmion
Producer: Fran Thompson & Charlotte Woodhead
Director of Photography: Andre Chemetoff
Editorial: Work London
Editor: Jono Griffith, Charlie Moreton, Anne Perri, Hasani Franke
Edit Assist: Hasani Franke, Jamie Hodgson, Ellie McNaughtan
Executive Producer: Julian Marshall
Producers: Winnie O’Neil, Ella Sedgwick
VFX: The Mill
Executive Producer: Reece Ewing
Producers: Sean Francis, Supreetha Murthy
Production Coordinator: Ellie Thwaites
Shoot Supervisor: Dan Williams, Pete Smith, Finlay Crowther
Colour: The Mill
Colourist: Oisin O’Driscoll
Actors: A$AP Ferg, Aaron Judge, Bernardo Silva, Caitlyn Schrepfer, Caroline Wozniacki, Damian Lillard, David Beckham, David de Gea, Dele Alli, Ellen White, Ellyse Perry, Florencia Galarza, Gabriel Jesus, Javier Hernández Balcázar (Chicharito), Jesse Lingard, José Mourinho, Karlie Kloss, Lindsey Horan, Lionel Messi, Luis Suárez, Melissa Lawley, Melody Donchet, Mesut Özil, Mille Bright, Mohamed Salah, Nora Vasconcellos, Paul Pogba, Pharrell Williams, Roberto Firmino, Sean Garnier, Shinji Kagawa, Son Heung-min, Stormzy, Von Miller, Zinedine Zidane
Music: 1000 by N.E.R.D & Future

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