adidas Originals: Original is never finished FW18

This is a commercial ad of adidas Originals. This commercial was released in August 2018 in United States. Under the title of “adidas Originals: Original is never finished FW18”.

Just as all creativity is a work-in-progress, so are all creators. For adidas Originals’ FW18 campaign, we launched a film that was itself a work-in-progress. Every scene, unfinished.

Every creator, in a constant state of beta. Coopting the digital loading symbols of our hyperconnected consumer to inspire them to keep pushing on — but to recognize no matter where the work ends, original is never finished.

It was done by Johannes Leonardo, New York advertising agency. And, the commercial by Production Company is Anonymous Content and is directed by Marco Prestini.
adidas Originals Original is never finished FW18
Original is never finished

The commercial song is “Keep Pushing” by Daryl Pinsdorf. However, this song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

Watch the whole advertisement here.

adidas Originals: Original is never finished FW18
Client: adidas
Geo: United States
Released: August 2018
Advertising Agency: Johannes Leonardo, New York
Chief Creative Officers: Jan Jacobs, Leo Premutico
Creative Director, Partner: Ferdinando Verderi
Creative Director: Wesley Phelan, Matthew Edwards
Associate Creative Director: Jeph Burton
Associate Creative Director: Hunter Hampton
Head of Integrated Production: Dana May
Executive Producer: Maria Perez
Senior Producer (Film): Tina Diep
Producer (Film): Jay Jenkins
Senior Producer (Photography): Alexia Politis
Group Account Director: Sam McCallum
Account Director: Dom Dalton
Account Supervisor: Adriana Mariella
Account Executive: Tiff Liu
Head of Strategy: Mark Aronson
Strategist: Miné Cakmak
Senior Business Affairs Manager: Alesa Blanchard-Nelson
Production Company: Anonymous Content
Director: Marco Prestini
Head of Production: Kerry Haynie
Managing Director: Eric Stern
Executive Producer: Lori Stonebraker
Line Producer: Joanne Duray
Director of Photography: Rud Nils Mattias
Production Designer: Norman Page Buckner
East Coast Sales: Stacie Gillman, Paul Muniz
Music: Keep Pushing by Daryl Pinsdorf

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