adidas: Uprising #FanTheFire

This is a commercial ad of adidas. This commercial was released in June 2017 in India. Under the title of “adidas: Uprising”.

adidas has always been about the athlete. After all, it’s the athlete who makes a sport worth following. So what if the athlete represents an unknown, unfollowed sport? adidas presents #FanTheFire – an initiative to lift unknown athletes & sports out of obscurity.

Here’s the story of a talented figure skater from India. He has the fire. But his only fan is his mother. Let’s fan his fire by showing him our support.

It was done by Cheil Worldwide SW Asia advertising agency. And, the commercial by Production Company is Gobsmack Entertainment and is directed by Shivaji Sen.

Nishchay Luthra
18 – Year old figure skater.
9 – Time national gold medalist.
adidas Uprising #FanTheFire
Now training in florida to represent India
At the 2018 winter games.
All on his own.
Let’s show him that his mom Isn’t his only fan.

The commercial song is Original Music by composer Shezan Shaikh. This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

Watch the whole advertisement here.

adidas: Uprising #FanTheFire
Client: adidas
Geo: India
Released: June 2017
Advertising Agency: Cheil Worldwide SW Asia
Creative Team: Sagar Mahabaleshwarkar, Vijay Simha Vellanki & Vinod Sivan Nishith Sidana
Digital Team: Sanjeev Jasani, Dibyendu Mishra, Arif Khan, Karan Lugani
Production Company: Gobsmack Entertainment
Director: Shivaji Sen
Producers: Mohit Rastogi & Shyam Madiraju
Voice Over: Nafisa Ali (English), Seema Bhargava Pahwa (Hindi)
Actors: Nishchay Luthra (Indian figure skater)
Music: Original Music by composer Shezan Shaikh

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