Adidas Y-3: Autumn/Winter 2016

This is a commercial ad of Adidas Y-3. This commercial was released in July 2016 in United States. Under the title of “Adidas Y-3: Autumn/Winter 2016”.

It was done by Blackrose, New York advertising agency. And the commercial by Production Company is Kadota Productions and is directed by Robert Broadhurst.

For Autumn/Winter 2016, Y-3 stripped down to an essential aesthetic of rebellious modernism with a tough, industrial edge. The collection hearkened to two stylistic markers of the 1990s—rave culture and minimalism—to present a contemporary view on sport-style.

Y-3 emerged into the Autumn / Winter 2016 season by challenging its very own processes. Starting over, re-discovering complexity in simplicity and forming a new path to the future. The FW16 campaign is another step in the constant evolving relationship of the brand – movement, style and functionality with a continuous focus on tomorrow. The campaign story is woven together through the Y-3 brand ethos, with a focus on strength, craftsmanship and modern movement.

The A/W16 film offers a sneak peak into the world of Y-3 and the constant chase for something more. The film elicits suspense with the relentless pursuit of escape and change as a metaphor for the future of Y-3.

Propelled by driving music and palpable suspense, the film mines the conceptual terrain of data culture and suggests a dystopian future beyond the expanding surveillance boom. With characters who can’t elude the peering cameras of a hacked security feed, it nods to the fault line between safety and surveillance and builds upon Yohji Yamamoto’s famous belief in ‘clothing as armor.’ The film suggests that, in a future where exposure feels impossible to escape, clothing may indeed become the final vestige of privacy.

Adidas Y-3 Autumn/Winter 2016
The commercial song is Original Music by Brian Goodheart. This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

Watch the whole advertisement here.

Adidas Y-3: Autumn/Winter 2016
Client: adidas
Geo: United States
Released: July 2016
Advertising Agency: Blackrose, New York
Production Company: Kadota Productions
Director and Editor: Robert Broadhurst
Director of Photography: Aaron Platt
Producer: Kori Shadrick
Post Audio: Sonic Union
Music: Original Music by Brian Goodheart
Wardrobe Stylist: Carlos Nazario
Hair: Peter Matteliano
Makeup: Souhi
Actors: Anton Toftgard @M Management, Kris Gottschalk @ Elite NYC

One Response

  1. Mike July 27, 2016

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