Alfa Romeo Giulia: Dear Predictable

This is a commercial ad of Alfa Romeo Giulia. This commercial was released in February 2017 in United States. Under the title of “Alfa Romeo Giulia: Dear Predictable”.

Leave predictable behind. The all-new Alfa Romeo Giulia stirs your soul, feeds your desires and delivers a permanent escape from monotony. The Alfa Romeo Giulia says goodbye to “Predictable.” A common emotion that comes from driving any other luxury sedan.

Giulia has found her true love – a driver that appreciates her for more than just her beauty. Someone who feeds her passion and embraces her power. Therefore, she must say farewell to Predictable for good.

It was done by The Richards Group, Dallas advertising agency.
Alfa Romeo Giulia Dear Predictable
Dear Predictable,
There’s no other way to say this.
It’s over.
I’ve found a permanent escape from monotony.
Someone who desires more than just beauty alone.
Who prefers elusive over usual.
Powerful over passive.
Together, we are perfectly balanced – our senses awake, our hearts racing as one.
I know this is sudden, but you know what they say: If you love something… set it free.
See you around, Giulia

Alfa Romeo
La meccanica delle emozioni

The commercial song is “Tick of the Clock” by Chromatics. For those of you who like this song “Tick of the Clock”, you can download it from Amazon or iTunes.

Watch the whole advertisement here.

2017 Alfa Romeo Giulia: Dear Predictable (Super Bowl 2017)
Client: Alfa Romeo
Geo: United States
Released: February 2017
Advertising Agency: The Richards Group, Dallas
Agency Producer: Jenny Wolk
Creative Group Head/Writer: Julia Melle
Reative Group Head/Art Director: Terence Reynolds
Editor: Dean Pelton
Assistants: Jose Michelena, Chris Morey, Andrea Norby, Mark Scott
Audio Engineer: Russell Smith
Sound Design Support: Nick Patronella, Chris Walker
Online/efx: Nicole Brieger, David Hannah, Artie Pena, Allen Robbins, Joey Waldrip
Executive Producer: Mary Alice Butler
Voice Over: Lisa Loeb
Music: Tick of the Clock by Chromatics


  1. Jody June 16, 2017
  2. Evil-i October 9, 2017

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