This is a commercial ad of Allegro. This commercial was released in March 2017 in Poland. Under the title of “Allegro: Costume Party”.
Central Film’s award-winning director Rodrigo Garcia Saiz shows a mother’s devotion to her daughter makes a deeper impact than she knows in a touching spot for Polish auction site Allegro out of Bardzo.
The spot finds a woman stretching the bounds of her creativity to craft a unique ensemble for her daughter’s school costume party. The little girl remains fickle with the wide array of options, turning down thoughtfully handmade getups ranging from a dinosaur, rain cloud, bumblebee, mummy and astronaut.
The mother is perplexed when the little girl requests a simple red dress and a string of pearls until she realises that it was she that her daughter was idolizing all along.
It was done by Bardzo, Warsaw advertising agency. And, the commercial by Production Company is Cut/Cut & Central Films and is directed by Rodrigo García Saiz.
Allegro bal przebierańców
Who do I want to be in the future?
I want to be like my mon.
What are you looking for?
Meanwhile, on EMI Play 3, you can listen to the entire song without even buying anything, and you can temporarily download it for free.
Watch the whole advertisement here.
Allegro: Costume Party (To czego szukasz, jest bardzo blisko…)
Released: March 2017
Advertising Agency: Bardzo, Warsaw
Creative Director: Hubert Stadnicki
Art Director: Wiktor Pietrzak
Copywriter: Tomasz Szewczyk
Illustrator: Rafał Kuźma
Production Companies: Cut/Cut & Central Films
Director: Rodrigo García Saiz
Director of photography: Mateo Londono
Music: The Stars Are Dancing by Thomas Howe & Stephen Tait