Amazon: Before Alexa

This is a commercial ad of Amazon Echo. This commercial was released in February 2020 in United States. Under the title of “Amazon Echo: Before Alexa Featuring Ellen DeGeneres and Portia de Rossi”.

You saw what we did #BeforeAlexa, but we didn’t show you all of it… watch the banned version now.

It was done by Droga5, London advertising agency. And the commercial by Production Company is Somesuch and is directed by Steve Rogers.

Alexa, turn down the thermostat.
Okay, turning down thermostat.
Ah, there we go.
What do you think people did before Alexa?
Amazon Before Alexa
Alessa, turn the temperature down, two degrees.
Thank you, dear.

…tell me a joke.
Jokes? Erm.
Gawd, you’d think I’d know loads. Look at me.

News, get your news here.
Alex, what’s today’s news?
It doesn’t matter. It’s all fake.

Al, play that song I like.
Al, next song.

Have you heard the one about the plague?
Only half the people get it.
The plague. Double meaning.

Alexi, tell us something interesting.
Okay, the Earth is flat, and a witch stole his pants.

…add toilet paper to the shopping list.

Alexander, translate:
“I agree to peace, General Huber”.
You are a trouser pooper.

Alexamis, send this message to Prince Constantine.

Al, next song.

I do have one more.
Er, have you heard the one about…

Alicia, remind me to delete those tapes.
Yes, Mr. President.
I ain’t deletin’…

Yeah, I don’t know what people did before Alexa.
Alexa, play my favorite song.

The first song which was used in the commercial ad of Amazon is Original Music by composer Joel Hartman (Soundtree). This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

And the second song is “Yeah!” by Usher. For those of you who like this song “Yeah!”, you can download it from Amazon or iTunes.

You can watch the full ad here.

Amazon Echo: Before Alexa Featuring Ellen DeGeneres and Portia de Rossi
Client: Amazon
Geo: United States
Released: February 2020
Advertising Agency: Droga5, London
Production Company: Somesuch
Director: Steve Rogers
Director Of Photography: Emmanuel Lubezki
1st AC (A Cam): Diego Suárez
Actors: Ellen DeGeneres, Portia de Rossi, Brad Berryhill, Jamie Demetriou, John Henry Canavan, Richard Nixon
Music listings:
01. Original Music by composer Joel Hartman (Soundtree)
02. Yeah! by Usher

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