Amex: Everything has an upside

This is a commercial ad of American Express. This commercial was released in December 2016 in United Kingdom. Under the title of “Amex: Everything has an upside”.

You could get 5% cashback on your purchases with the Platinum Cashback Everyday Credit Card, even the ones that didn’t go to plan.

It was done by Ogilvy & Mather, London advertising agency. And the commercial by Production Company is Not To Scale and is directed by Colin Hesterly & Matthias Hoegg.

Oh no!
Sometimes we have to pay for things we don’t actually like.
But there is an upside to everything.
Amex Everything has an upside
♬Bring me sunshine in your smile
Bring me laughter all the while
In this world where we live♬

You could get 5% cash back on all purchases.
Even the ones that didn’t go to plan.
The American Express Platinum Cashback Everyday credit card.
Search Amex Cashback.

The commercial song is “Bring Me Sunshine” by Peque Verela, Jesse Richards, Melanie Krein. However, this song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

The original of this song is “Bring Me Sunshine” by Morecambe and Wise. For those of you who like this song “Bring Me Sunshine”, you can download it from Amazon or iTunes.

Watch the whole advertisement here.

Amex: Everything has an upside
Client: American Express
Geo: United Kingdom
Released: December 2016
Advertising Agency: Ogilvy & Mather, London
ECD: Dennis Lewis
Creative Director: Martin Casson, Martin Davey
TV Producer: Chris Styring
Production Company: Not To Scale
Directors: Colin Hesterly & Matthias Hoegg
Producer: Sarah Butterworth
Animation: Geoff McDowall, Chris Cray, Stephen Vuillemin, Maki Yoshikura, Laurence Dodd
Sound Design: Ben Leeves @ Grand Central
Music: Bring Me Sunshine by Peque Verela, Jesse Richards, Melanie Krein

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