This is a commercial ad of Apple iPhone XR. This commercial was released in December 2018 in United States. Under the title of “Apple iPhone XR: Color Flood”.
Make room for color. See the all-screen Liquid Retina display on iPhone XR with the best battery life in an iPhone.
And for a limited time, get an iPhone XR from $599 when you trade in your smartphone. Restrictions apply.
It was done by TBWA\Chiat\Day, Los Angeles advertising agency. and, this commercial was directed by Rupert Sanders.
Lyrics:
♬Come along catch a Heffalump
Sit with me on a muddy clump
We’ll sing a song of days gone by
Run along now don’t be glum
Get you gone now have some fun
Don’t be long for the end is nigh
Come, come, come, come, come along now
Run away from the hum-drum
We’ll go to a place that is safe from
Greed, anger and boredom
We’ll dance and sing ’til sundown
And feast with abandon
We’ll sleep when the morning comes
And we’ll rise by the sound of the birdsongs…♬
Make room for color
Liquid Retina display
iPhone XR
Apple
The commercial song is “Come Along” by Cosmo Sheldrake. For those of you who like this song “Come Along”, you can download it from Amazon or iTunes.
Watch the whole advertisement here.
Apple iPhone XR: Color Flood
Client: Apple
Geo: United States
Released: December 2018
Advertising Agency: TBWA\Chiat\Day, Los Angeles
Director: Rupert Sanders
Filming Locations: Prague, Czech Republic
Music: Come Along by Cosmo Sheldrake
Where was this commercial filmed?
Prague, Czech Republic
Hello Stephen J Muenstermann,
Thank you for helping and sending us useful information.
Thanks for dropping by.
How many people are there in different colored jump suits in the new liquid I
Phone commerical?
Love this ad, kind of obsessed with the song and color now.
Love that song….
Does the song cone from a “Winnie the Pooh” flick? I don’t know of another mention of a Heffalump…
I’m obsessed with this commercial. It’s fabulously clever and catchy with Cosmos Sheldrakes song; my introduction to him. The fluidity of the people, action and undertone of the music reinforce the message. Wow. I am probably not the target audience (age 65) but you got me contemplating XR iPhone even though I have been happy with my iPhone 6.
I HATE commercials, and with TiVo I can fast forward through them at will. And yet I LOVE this commercial! I guess it helps that I already own the iPhone XR, so I don’t feel pressured to go out and buy the thing they’re selling.
Yep, clever. Glad they could find actors/performers in the Czech Republic who could do these amazing stunts. US health & safety laws likely would make such a production here in the USA too costly or complex. (Thinking of that giant sucking sound Ross Perot spoke of decades past.)
Looks like a combination of real people and digital “extras” in this fabulous commercial. Can you confirm how many dancers/athletes were used? Great music!