Apple Watch Series 2: Live Bright

This is a commercial ad of Apple Watch Series 2. This commercial was released in March 2017 in United States. Under the title of “Apple Watch Series 2: Live Bright”.

Built-in GPS. Water resistance to 50 meters. A lightning-fast dual‑core processor. And a display that’s two times brighter than before. Full of features that help you stay active, motivated, and connected, Apple Watch Series 2 is the perfect partner for a healthy life.

It was done by TBWA/Media Arts Lab, Los Angeles advertising agency. And, the commercial by Production Company is Iconoclast & Primo and is directed by Megaforce.

♬I’ma wade, I’ma wave through the waters
Tell the tide, “Don’t move”
I’ma riot, I’ma riot through your borders
Call me bulletproof
Apple Watch Series 2 Live Bright
Freedom! Freedom! I can’t move
Freedom, cut me loose!
Freedom! Freedom! Where are you?
Cause I need freedom too!

I’ma keep running
Cause a winner don’t quit on themselves

What you want from me?
Is it truth you seek?
Oh, Father can you hear me?
Hear me?♬

Apple Watch
Series 2

The commercial song is “Freedom” by Beyoncé featuring Kendrick Lamar. For those of you who like this song “Freedom”, you can download it from Amazon or iTunes.

Watch the whole advertisement here.

Apple Watch Series 2: Live Bright
Client: Apple
Geo: United States
Released: March 2017
Advertising Agency: TBWA/Media Arts Lab, Los Angeles
Production Company: Iconoclast & Primo
Director: Megaforce
Music: Freedom by Beyoncé featuring Kendrick Lamar

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