Audi: Daughter

This is a commercial ad of Audi. This commercial was released in February 2017 in United States. Under the title of “Audi: Daughter”.

Progress is in every decision we make, every technology we invent, every vehicle we build. It’s our past, our future, our reason to exist. Audi of America is committed to equal pay for equal work. A 2016 report by the U.S. Congress Joint Economic Committee found that women were paid 21% less than men on average.

This is a story of a young girl competing in a downhill cart race in her hometown. As the fearless daughter weaves her way through a field of competitors, her father contemplates whether his daughter’s worth will be measured by her gender through a series of provocative questions. It is a reminder that progress doesn’t belong to any one group. Progress is for everyone. #DriveProgress

It was done by Venables Bell and Partners, San Francisco advertising agency. And, the commercial by Production Company is Somesuch & Anonymous Content and is directed by Aoife Mcardle.

What do I tell my daughter?
Do I tell her that her grandpa’s worth more than her grandma?
That her dad is worth more than her mom?
Do I tell her that despite her education,
her drive,
her skills,
her challenges,
she will automatically be valued as less than every man she ever meets?
Or maybe I’ll be able to tell her something different.
Audi Daughter
Audi of America is committed to equal pay for equal work.
Progress is for everyone.

The commercial song is Original Music by composer John Christopher Barnes (Human). This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

Watch the whole advertisement here.

Audi: Daughter (Super Bowl 2017)
Client: Audi
Geo: United States
Released: February 2017
Advertising Agency: Venables Bell and Partners, San Francisco
Founder & Chairman: Paul Venables
Executive Creative Director: Will Mcginness
Creative Director: Justin Moore
Associate Creative Director: Allison Hayes
Copywriters: Mike Mcguire, Kathy Hepinstall
Director of Integrated Production: Craig Allen
Senior Producer: Matt Flaker
Head of Brand Management: David Corns
Group Brand Director: Chris Bergen
Brand Supervisor: Justin Wang
Brand Manager: Abu Ngauja
Group Strategy Director: Tonia Lowe
Director of Business Affairs: Quynh-Ahn Phan
Project Manager: Leah Murphy
Production Company: Somesuch & Anonymous Content
Director: Aoife Mcardle
Executive Producers: Nicky Barnes, Sally Campbell
Ep & Production: Sueellen Clair
Head of Production: Kerry Haynie
Producer: Grace Bodie
Editing Company: Work Editorial
Editor: Stewart Reeves
Assistants Editor: Josh Sasson, Erik Vogt-nilsen
Executuive Producer: Marlo Baird
Producer: Lynne Mannino
Music: Original Music by composer John Christopher Barnes (Human)

One Response

  1. Jeff February 7, 2017

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