AXE: Find Your Magic

This is a commercial ad of AXE. This commercial was released in January 2016 in Netherlands. Under the title of “AXE: Find Your Magic”.

Who needs a six pack when you have your own thing? No must-have, must-be, fashion norms or body standards. The most attractive man you can be is yourself. So find what makes you, you. Then work on it.

It was done by 72andSunny, Amsterdam advertising agency. And, the commercial by Production Company is DIVISION and is directed by François Rousselet.

Axe Grooming For Men.
Find Your Magic
Find Your Magic.

The commercial song is “Diamond Hoo Ha Man” by Supergrass. For those of you who like this song “Diamond Hoo Ha Man”, you can download it from Amazon or Itunes.

In addition, the official Youtube channel of EMI Music provides the official music video of this song “Diamond Hoo Ha Man”.

Watch the whole advertisement here.

AXE: Find Your Magic (Super Bowl 2016)
Client: AXE
Geo: United States
Released: January 2016
Advertising Agency: 72andSunny, Amsterdam
Production Company: DIVISION
Director: François Rousselet
Music: Diamond Hoo Ha Man by Supergrass


  1. Vicky Brown January 14, 2016
    • sungyoung LEE January 14, 2016
  2. Vicky January 14, 2016

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