Barilla: Masters of Pasta

This is a commercial ad of Barilla. This commercial was released in December 2017 in Netherlands. Under the title of “Barilla: Masters of Pasta”.

Barilla Masters of Pasta is the new campaign starring Roger Federer and chef Davide Oldani. They are both “Masters”, in sport and cooking, just like Barilla has been a Master in pasta making for over 140 years.

Roger perfectly represents Barilla’s three-S revolution: simplicity, sincerity and spontaneity, and embodies the true essence of sportsmanship: he is one who, regardless of numerous victories and successes, never ceases to get engaged or to improve himself. We have convinced Roger with our pasta and invited him to cook for us.

It was done by 72andSunny, Amsterdam advertising agency. And, this commercial was directed by Mark Hoffman.

Barilla Presents
Roger Federer & Davide Oldani
In #Mastersofpasta
Barilla Masters of Pasta
Masters of Pasta

The commercial song is “Zorba Dance” by Mikis Theodorakis. For those of you who like this song “Zorba Dance”, you can download it from Amazon or iTunes.

Watch the whole advertisement here.

Pastas Barilla: Masters of Pasta
Client: Barilla
Geo: Netherlands
Released: December 2017
Advertising Agency: 72andSunny, Amsterdam
Deputy Chairmans: Luca Barilla, Paolo Barilla
CEO: Claudio Colzani
Chief Marketing Officer: Carlo Mereghetti
Senior Marketing Manager: Andrea Malservisi
Head of Production: Marcello Manici
Executive Creative Directors: Carlo Cavallone, Stuart Harkness
Director of Design: Richard Harrington
Sr. Designers: Wendy Richardson, Ben Everitt
Sr. Writer: Benn Sutton
Director of Strategy: Tracey Lee
Sr. Strategist: Alexandra Matine
Director of Communications: Simon Summerscales
Group Brand Director: Jack Allen
Brand Manager: Gaia Rossetti
Brand Coordinator: Maëlle Aubault
Director of Production: Stephanie Oakley
Sr. Film Producer: Jennifer Cursio
Sr. Interactive Producer: Matt Marty
Sr Business Affairs Manager: Sabina Gorini
Director: Mark Hoffman
Director of Photography: Sebastian Pfaffenbichler
Producer: Luca Orlando
Production Manager: Liza Fisher
Editing Company: Whitehouse
Editor: Sam Gunn
Mixer: Randall MacDonald
Post Production Company: Glassworks
Sr Flame Artists: Yves Delforge, Kyle Obley
Color Company: The Framestore
Audio Post: Wave
Sound Design: Aaron Reynolds
Actors: Roger Federer, Davide Oldani
Music Company: Quiet Please
Music: Zorba Dance by Mikis Theodorakis

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