Behind The Mac: International Women’s Day

This is a commercial ad of Apple. This commercial was released in March 2020 in United States. Under the title of “Apple Behind The Mac: International Women’s Day”.

This International Women’s Day, meet the women changing the world Behind the Mac.

Featured, in order:

– Malala Yousafzai: The youngest Nobel laureate for her work on girls’ education.
– Ava Duvernay: Director known for “Selma” and “When They See Us.”
– Marie Kondo: Tidying expert, bestselling author and Emmy-nominated television star.
– Greta Gerwig: Director known for “Lady Bird” and “Little Women.”
– Gloria Steinem: Women’s rights activist who helped start second-wave feminism.
– Lady Gaga: GRAMMY & Oscar winning artist and founder of the Born This Way foundation.
– Megan Rapinoe and Shannon Boxx: World Cup champions fighting for equal pay.
– Olivia Wilde: Actor and director known for her feature debut “Booksmart.”
– Diane von Furstenberg: Fashion designer and founder of the DVF Awards.
– Elizabeth Banks: Actor and director of “Pitch Perfect 2” and “Charlie’s Angels.”
– Alicia Keys: GRAMMY winning artist, touching hearts and inspiring the world through her art.
– Lilly Singh: The first woman to host a network late-night talk show in 30 years.
– Audrey Gelman: C.E.O and first visibly pregnant woman featured on a business magazine cover.
– Black Mamba: South Africa’s women-run anti-poaching unit.
– Victoria Monét: On-the-rise artist and GRAMMY nominee, known for her hit songwriting.
– Tarana Burke: Founder of The ‘me too.’ Movement.
– DJ Switch: A 12-year-old DJ and founder of the DJ Switch Foundation for education.

It was done by TBWA Media Arts Lab, Los Angeles advertising agency.

We teach girls to shrink themselves, to make themselves smaller.
We say to girls, you can have ambition, but not too much.
You should aim to be successful, but not too successful.
Otherwise, you would threaten the man.
Behind The Mac International Women’s Day
♬You wake up, flawless
Post up, flawless
Ridin’ ’round in it, flawless
Flossin’ on that, flawless

I woke up like this, I woke up like this
We flawless, ladies tell ’em
I woke up like this, I woke up like this
We flawless, ladies tell ’em
Say I…♬

Behind The Mac

The commercial song is “***Flawless” by Beyoncé featuring Chimamanda Ngozi Adichie. For those of you who like this song “***Flawless”, you can download it from Amazon or iTunes.

In addition, the official Youtube channel of Beyoncé provides the official music video of this song “***Flawless”.

You can watch the full ad here.

Apple Behind The Mac: International Women’s Day
Client: Apple
Geo: United States
Released: March 2020
Advertising Agency: TBWA Media Arts Lab, Los Angeles
Actors: Malala Yousafzai, Ava Duvernay, Marie Kondo, Greta Gerwig, Gloria Steinem, Lady Gaga, Megan Rapinoe, Shannon Boxx, Olivia Wilde, Diane von Furstenberg, Elizabeth Banks, Alicia Keys, Lilly Singh, Audrey Gelman, Black Mamba, Victoria Monét, Tarana Burke, DJ Switch
Music: ***Flawless by Beyoncé featuring Chimamanda Ngozi Adichie

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