Ben & Jerry’s: One Sweet World

This is a commercial ad of Ben & Jerry’s. This commercial was released in November 2016 in United Kingdom. Under the title of “Ben & Jerry’s: One Sweet World”.

Here at Ben & Jerry’s, we’re concerned that the dominant message we see in society today is one of division. Whether it’s televised politcal debates or newspaper headlines, it’s sometimes easy to think the world is becoming increasingly divided.

So, we’ve been thinking about how we can amplify a message of unity & love using the thing we know best… ice cream! Say hello to East Coneville!

It was done by Nice and Serious, London advertising agency.

I put my hands up for the cause
But I must look like the walls
Cos nobody seems to see
Nobody seems to need me there
Ben & Jerry's One Sweet World
So must I only dream of days where they will see another way
Well they can think of other things to blame
So how am I the only one to see the world a different way
So shame on me for trying, oh shame on me

Cos I’m not the only one
Wants to stick together
One Sweet World
Cos I’m not the only one
Wants to stick together
One Sweet World

The commercial song is “One Sweet World” by Ben Cocks. For those of you who like this song “One Sweet World”, you can download it from Amazon or Itunes.

In addition, the official Youtube channel of Ben Cocks provides the official music video of this song “One Sweet World”.

Watch the whole advertisement here.

Ben & Jerry’s: One Sweet World
Client: Ben & Jerry’s
Geo: United Kingdom
Released: November 2016
Advertising Agency: Nice and Serious, London
Creative Director: Tom Tapper
Creative: Christopher Ross-Kellman
Animation Director: Luke Marsh
Producers: Mutsa Marau, Segolene Meheust
Copywriters: Tom Tapper, Gleb Toropov, Christopher Ross-Kellman
2D Design / Concept Art: Luke Marsh
3D Design / Modeling: Guillaume Le Roux
Character Modeling / Animation: Kilogramme
Texture / Render: Thom Haig, Chris Shaw
Storyboard: Marylou Faure
Sound Design: Andrew Sherriff
Music: One Sweet World by Ben Cocks

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