Berlei: Womankind

This is a commercial ad of Berlei. This commercial was released in August 2017 in Australia. Under the title of “Berlei: Womankind”.

In pursuit of the perfect pair, our boobs have suffered; whether it’s propping them up with embellished lingerie, strapping them down with tape or simply wearing ill fitting, badly shaped bras.

Berlei wanted women to know that they no longer needed to squeeze into a preconceived idea of boob beauty! Women can now choose ultimate comfort simply by embracing their natural shape. A revolutionary new bra made by Berlei, shaped by you.#womankind

It was done by The Monkeys, Sydney advertising agency. And, the commercial by Production Company is Revolver Will O’Rourke & Somesuch UK and is directed by Kim Gehrig.
Berlei Womankind
Hidden Away
Put on Show
Forced Apart
No more.
It’s time to be kind.
Made by Berlei
Shaped by you

♬I’m gonna be the king
I bring that ching ching ching
Yeah I’m the new best thing♬

The commercial song is “New Best Thing” by Koyote . For those of you who like this song “New Best Thing”, you can download it from Position Music.

Meanwhile, on Position Music, you can listen to the entire song without even buying anything, and you can temporarily download it for free.

Berlei: Womankind (2018 Clio Fashion & Beauty Gold)
Client: Berlei
Geo: Australia
Released: August 2017
Advertising Agency: The Monkeys, Sydney
Chief Creative Officer / Founder: Justin Drape
Creative Director: Barbara Humphries
Creative Team: Renee Bryant, Katyana O’Neill
Managing Director: Matt Michael
Group Content Director: Kelly Spence
Senior Content Manager: Lauren Shelley
Executive Planning Director: Fabio Buresti
Head of Planning: Michael Hogg
Planner: Charlotte Marshall
Head of Production: Thea Carone
Senior Broadcast Producer: Penny Brown
Print Producer: Sally Lankshear
Production Company: Revolver Will O’Rourke and Somesuch UK
Director: Kim Gehrig
Executive Producers: Michael Ritchie, Pip Smart , Seth Wilson
Producers: Anna Mannix, Jacob Swan-Hyam
Director of Photography: Ari Wegner
Editor: Elise Butt / Trim London
Post Production: Fin Design & Effects
Colourist: Ben Eagleton
Music Supervision: Karl Richter / Level Two Music
Sound Design: Simon Kane, Song Zu
Sound House Producer: Katrina Aquilla
PR: The Mint Partners
Media: OMD
Music: New Best Thing by Koyote

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