Björn Borg and Xu Box: Sport Couture

This is a commercial ad of Björn Borg. This commercial was released in January 2016 in Sweden. Under the title of “Björn Borg and Xu Box: Sport Couture”. This commercial was directed by Nils Ljunggren.

Sport Couture is a capsule collection by Björn Borg that will launch on on 19th January, 9 AM CET. It is handmade in Sweden and will be available in a limited edition of one to ten pieces per garment. The collection is presented together with Xu Box, which consists of multi-talent Mimi Xu and illustrator and artist Maily Beyrens.

The commercial song is Original Music by Mimi Xu. This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

Björn Borg and Xu Box: Sport Couture
Client: Björn Borg / Xu Box
Geo: Sweden
Released: January 2016
Director: Nils Ljunggren
Actors: Xu Box (Mimi Xu & Maily Beyrens)
Illustrations and animation: Maily Beyrens.
Creative Direction: Naomi Itkes.
Art Direction: Johan Avedal.
Director of photography: Erik Sohlstrom.
Editor: George Cragg
Music: Original Music by Mimi Xu

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