BMW 530e iPerformance: A Force of Nature

This is a commercial ad of BMW. This commercial was released in December 2017 in United States. Under the title of “BMW 530e iPerformance: A Force of Nature”.

The plug-in hybrid BMW 530e iPerformance has fully harnessed the raw power of electricity to increase both horsepower and acceleration. So, to launch it, we partnered with a team of Lightning Researchers at the University of Florida to see if we could tame one of the most powerful electric forces anywhere on Earth.

It was done by KBS (kirshenbaum bond senecal + partners), New York advertising agency. And, the commercial by Production Company is M ss ng P eces and is directed by Tucker Walsh.

The following was filmed was filmed over 14 days in Camp Blanding, Florida
BMW Presents
A Force of Nature
BMW Force of Nature
DR. Martn Uman
Director of Lighning Rrsearch

September 22, 2017
Interational Center for Lightning Research & Testing

Closed Course. Professional Drier
The BMW 530e iPerformance
Plug-in hybrid

5 Series Performance Meets The Power of Electric
The Ultimate Driving Machine

The Most Electrified
Fleet in the industry

The commercial song is Original Music by Sound Lounge. This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

Watch the whole advertisement here.

BMW 530e iPerformance: A Force of Nature
Client: BMW
Geo: United States
Released: December 2017
Advertising Agency: KBS (kirshenbaum bond senecal + partners), New York
Executive Producer: Dennis McKinley
Producer: Dennis McKinley, George Marks
Executive Creative Director: Chris Polychronopoulos
Chief Creative Officer: Patrick Scissons
Associate Creative Director / Art Director: Oliver Brooks
Associate Creative Director / Copywriter: Mike Richardson
Chief Production Officer: Madison Wharton
Director of Lighning Rrsearch: Martn Uman
Director of Business Affairs: Matt Friday
Group Business Director: Samantha Smeach Stringfellow
Senior Business Operations: Kasia Olczak
Project Manager: Pierre Weidemann
Production Company: M ss ng P eces
Founder / Managing Partner: Ari Kuschnir
Managing Partner: Kate Oppenheim
Managing Partner: Brian Latt
Director: Tucker Walsh
Head of Production: Rebecca Davies
Executive Producer: Edward Grann
Producer: Geoff Mclean
Director of Photography: Evan Prosofsky
Editorial: Cosmo Street New York
Editor: Mark Potter
Edit Assist: George Irizarry
Executive Producer: Maura Woodward
Producer: Paolo Solarte
VFX Production: The Mill
Producer: Carlos Zalapa
VFX Creative: The Mill
2D Lead Artist: Chris Sonia
2D Artists: Jamie Scott, Joey Deady, Vi Nguyen, Kyle Zemborain, Kevan Lee
Matte Painting: Charles Lee
Colour: The Mill
Colourist: Mikey Rossiter
Executive Producer, Colour: Dee Allen
Colour Producer: Rochelle Brown
Production Coordinator, Colour: Blake Rice
Colour Assist: Nate Seymour, Daniel Moisoff
Audio Engineer: Seth Phillips
Senior Producer: Liana Rosenberg
Filming Locations: Camp Blanding, Florida
Music: Original Music by Sound Lounge

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