BMW: Are We There Yet?

This is a commercial ad of BMW. This commercial was released in September 2019 in United States. Under the title of “BMW USA Innovation: Are We There Yet?”.

BMW takes us on a journey through the automaker’s unparalleled legacy of innovation. The premium automaker has been driving future car technologies, from the first electric BMW ever built to the electric vehicles of the future, for the last 100 years.

Directed by Mark Jenkinson, the ad showcases the innovative spirit of the brand while posing the question “Are we there yet?” without answering it. Instead the spot concludes with the line “Not every journey has an end,” showcasing BMW’s iterative philosophy; they will always keep innovating the Ultimate Driving Machine.

It was done by Goodby Silverstein & Partners, San Francisco advertising agency. And, the commercial by Production Company is Imperial Woodpecker and is directed by Mark Jenkinson.

Lyrics:
1972 First Electric BMW
1979 BMW M1
2005 BMW Hydrogen 7
2014 Team USA Bobsled
2014 i8 Safety Car
2019 BMW i Formula E
2019 Auto Lane Change
2019 2024 Vision M Next

♬You’ve been – thunderstruck, thunderstruck
Yeah-yeah-yeah, thunderstruck
Oh, thunderstruck…♬

Not every journey has an end
Here’s to the next 100 years of innovation

BMW
The ultimate driving Machine

The commercial song is “Thunderstruck” by AC/DC. For those of you who like this song “Thunderstruck”, you can download it from Amazon or iTunes.

In addition, the official Youtube channel of AC/DC provides the official music video of this song “Thunderstruck”.

Watch the whole advertisement here.

BMW USA Innovation: Are We There Yet?
Client: BMW
Geo: United States
Released: September 2019
Advertising Agency: Goodby Silverstein & Partners, San Francisco
Copywriter: Gustav Johansson
Art Director: Nando Sperb
Production Company: Imperial Woodpecker
Director: Mark Jenkinson
Director of Photography: Paul Meyers
Music: Thunderstruck by AC/DC

One Response

  1. Language Test September 15, 2019

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