BMW x Drive: Get Out There

This is a commercial ad of BMW x Drive. This commercial was released in October 2016 in United Kingdom. Under the title of “BMW xDrive: Get Out There”.

BMW x Drive is available across the BMW range, so you can get out there and enjoy The Ultimate Driving Machine, in all conditions.

xDrive is an intelligent all-wheel drive system that adapts to changing surfaces, sending power to the wheels that have the most traction every one tenth of a second.

It was done by FCB inferno, London advertising agency. And, the commercial by Production Company is Pulse Films and is directed by Sam Pilling.

When I feel heavy-metal
And I’m pins and I’m needles
BMW x Drive Get Out There
Well, I lie and I’m easy
All the time but I am never sure
Why I need you…

The commercial song is “Song 2″ by Blur. For those of you who like this song “Song 2”, you can download it from Amazon or iTunes.

In addition, the official Youtube channel of emimusic provides the official music video of this song “Song 2”.

And the 60 seconds-long director’s cut version of the commercial ad of BMW xDrive is provided. more

The song is “Immigrant Song” by Led Zeppelin. For those of you who like this song “Immigrant Song”, you can download it from Amazon or iTunes.

Watch the whole advertisement here.

BMW xDrive: Get Out There
Client: BMW
Geo: United Kingdom
Released: October 2016
Creatives: Simon & Ray
Advertising Agency: FCB inferno, London
Agency Producer: Tom Colbeck
Production Company: Pulse Films
Canadian Service Company: Sequoia
Director: Sam Pilling
Producer: Arlene McGann
Production Manager: James Greenhall
Service Producer: Karen Silver
Executive Producer: James Sorton
Sound: Henning Knoepfel & Luis Almau @Soundtree Music
Music: Song 2 by Blur

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