This is a commercial ad of BMW x Drive. This commercial was released in October 2016 in United Kingdom. Under the title of “BMW xDrive: Get Out There”.
BMW x Drive is available across the BMW range, so you can get out there and enjoy The Ultimate Driving Machine, in all conditions.
xDrive is an intelligent all-wheel drive system that adapts to changing surfaces, sending power to the wheels that have the most traction every one tenth of a second.
It was done by FCB inferno, London advertising agency. And, the commercial by Production Company is Pulse Films and is directed by Sam Pilling.
When I feel heavy-metal
And I’m pins and I’m needles
Well, I lie and I’m easy
All the time but I am never sure
Why I need you…
In addition, the official Youtube channel of emimusic provides the official music video of this song “Song 2”.
And the 60 seconds-long director’s cut version of the commercial ad of BMW xDrive is provided. more
Watch the whole advertisement here.
BMW xDrive: Get Out There
Geo: United Kingdom
Released: October 2016
Creatives: Simon & Ray
Advertising Agency: FCB inferno, London
Agency Producer: Tom Colbeck
Production Company: Pulse Films
Canadian Service Company: Sequoia
Director: Sam Pilling
Producer: Arlene McGann
Production Manager: James Greenhall
Service Producer: Karen Silver
Executive Producer: James Sorton
Sound: Henning Knoepfel & Luis Almau @Soundtree Music
Music: Song 2 by Blur