This is a commercial ad of Boots. This commercial was released in April 2016 in United Kingdom. Under the title of “Boots: No7”.
Watch the advert for new No7 Lift & Luminate TRIPLE ACTION Serum, starring world-class ballet dancer Alessandra Ferri, 52, dancing with a hologram of her 19-year-old self.
At 19, Alessandra was the youngest ever principal dancer at The Royal Ballet. At 52, she returned to dance with them again. Now she’s teamed up with No7 to show the world that women of all ages are still rocking it and ready for more.
The advert was created without the use of any CGI, with the help of Musion 3D, one of the world’s leading hologram companies.
It was directed by Tom Harper and choreographed by Wayne McGregor. With special credit to Sir Kenneth MacMillan who choreographed 19-year-old Alessandra’s performance.
It was done by Mother, London advertising agency. And, the commercial by Production Company is Tomboy Films and is directed by Tom Harper.
Whoa, you let your feet run wild
Time has come as we all oh, go down
Oh ’cause they will run you down, down till the dark
Yes and they will run you down, down till you fall
Oh baby yeah
In addition, the official Youtube channel of Kaleo provides the official music video of this song “Way down we go”.
Watch the whole advertisement here.
Boots: No7 Featuring Alessandra Ferri
Geo: United Kingdom
Released: April 2016
Advertising Agency: Mother, London
Production Company: Tomboy Films
Director: Tom Harper
Actress: Alessandra Ferri (Italian prima ballerina)
Music: Way down we go by Kaleo