Born Free Foundation: The bitter bond

This is a commercial ad of Born Free Foundation. This commercial was released in September 2019 in United Kingdom. Under the title of “Born Free Foundation: The bitter bond”.

Born Free is absolutely opposed to the cruel practice of canned hunting, and campaigns to end the captive breeding of lions and other predators for canned hunting and other forms of commercial exploitation.

Most lions in South Africa are born and raised in captivity. Keepers charge tourists to hug and take photos with them. Then, when they grow too big for cuddles, they’re sold to trophy hunters and shot in private game reserves. Not only is this cruel and inhumane practice legal, but it’s flourishing in South Africa.

It was done by Engine, London advertising agency. And, the commercial by Production Company is Blinkink, Zombie Studio and is directed by Daniel Salles, Paulo Garcia.
Born Free Foundation The bitter bond
♬Born free, as free as the wind blows
As free as the grass grows
Born free to follow your heart
Live free and beauty surrounds you
The world still astounds you
Each time you look at a star
Stay free where no walls divide you
You’re free as the roaring tide
So there’s no need to hide…♬

Most lions in South Africa aren’t born free.
They’re raised in captivity.
Cuddled for cash.
Then sold yo hunters.
End the great betrayal.
Sign the petition.
Born Free

The commercial song is “Born Free” by Matt Monro. For those of you who like this song “Born Free”, you can download it from Amazon or iTunes.

Watch the whole advertisement here.

Born Free Foundation: The bitter bond
Client: Born Free Foundation
Geo: United Kingdom
Released: September 2019
Advertising Agency: Engine, London
Executive creative director: Paul Jordan
Creative directors: Steve Hawthorne, Katy Hopkins
Creatives: James Hodson, Jason Keet
Agency producer: Stefanie Forbes
Account handling: Eve BuiTom Butler, Katie Gould
Planning: Laura Sammarco
Social: Gemma Glover, Jack Cartwright
Production Company: Blinkink, Zombie Studio
Animation and visual effects: Zombie Studio
Directors: Daniel Salles, Paulo Garcia
Executive producers: Bart Yates, Natália Gouvea
Cinematography: Lucas Barreto
Music: Born Free by Matt Monro

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