BRIS: We make Christmas less lonely

This is a commercial ad of BRIS. This commercial was released in December 2016 in Sweden. Under the title of “BRIS: We make Christmas less lonely”.

We believe that no matter what the problem is, talking to someone is always a good start. But children don’t communicate the way grown-ups do and some hesitate to call the BRIS helpline for support. Brisbot is a chat bot that can give advice directly in Kik and Facebook messenger, popular apps that kids use all the time.

BRIS is a Swedish non-profit organization that runs a national helpline for children and teenagers. Every day we are in touch with hundreds of kids through phone, chat and mail conversation. Many of the problems that children face today are stigmatized and often they have no-one to talk to but us. Brisbot is a complement to the regular support we provide through our helplines. All answers are written by professional child counselors working at BRIS.

It was done by Garbergs, Stockholm advertising agency. An d, this commercial was directed by Johan Perjus & Standart.

♬Your tears are much heavier these days
I’ve seen them coming in like waves
From the ocean, I’ve seen them coming
From the ocean, I’ve seen them growing
And moving with the water
BRIS We make Christmas less lonely
The rocking is getting more severe
They’ll sail with you anywhere
We will make it
A little further
Don’t you worry
We’re almost there

You and me
Oh we’ll be
Here always here
You and me…♬

We make christmas less lonely.
Now kids can chat with Brisbot on kik and Facebook.

The commercial song is “Du Gråter Så Store Tåra (English Version)” by Ane Brun. For those of you who like this song “Du Gråter Så Store Tåra (English Version)”, you can download it from Amazon or iTunes.

Watch the whole advertisement here.

BRIS: We make Christmas less lonely
Client: BRIS (Barnens Rätt i Samhället)
Geo: Sweden
Released: December 2016
Advertising Agency: Garbergs, Stockholm
Creative Director: Petter Ödeen
Art Directors: Mattias Dahlqvist, Mattias Alfborger
Copywriter: Per Forssberg
Illustrator: Fellow
Photographer: Björn Terring
Account Director: Andreas Engstrand
Agency Producer: Annika Witkowska
Graphic Design: Beatrice Stanszka
Bot Copywriter: Sebastian O Carlsson
Motion Director: Robin Lidbom
PR: Nasim Kabiri
Directors: Johan Perjus and Standart
Producers: Josefin Kollberg and Standart
Music: Du Gråter Så Store Tåra (English Version) by Ane Brun

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