BT Sport: Take Them All On

This is a commercial ad of BT Sport. This commercial was released in July 2018 in United Kingdom. Under the title of “BT Sport: Take Them All On”.

Leaving Gareth Bale for dead and nutmegging Dele? All in a day’s work for Charlotte… The new season has arrived! #TakeThemAllOn

We follow Charlotte throughout her day as she imagines taking on countless sports stars from across the sporting world including England and Tottenham Hotspur midfielder Dele Alli, England and Manchester United midfielder Jesse Lingard, Real Madrid forward Gareth Bale, England and Man City Captain Steph Houghton, Scotland and Celtic defender Kieran Tierney, recently-retired Cardiff Blue’s, Wales and British and Irish Lion’s Captain Sam Warburton, WTA tennis star Johanna Konta, MotoGP rider Cal Crutchlow and UFC’s Darren Till. Also featuring Rio Ferdinand, Frank Lampard and Jake Humphrey.

It was done by AMV BBDO, London advertising agency. And, the commercial by Production Company is Sonny London and is directed by Fredrik Bond.
BT Sport Take Them All On
♬Riding on any wave
That is the luck you crave
Who would’ve cared at all
Not you
Another heart has made the trade
Forget it, forget it, forget it
I don’t understand how a heart is a spade
But somehow the vital connection is made♬

The commercial song is “Connection” by Elastica. For those of you who like this song “Connection”, you can download it from Amazon or iTunes.

In addition, the official Youtube channel of Elastica provides the official music video of this song “Connection”.

Watch the whole advertisement here.

BT Sport: Take Them All On
Client: BT
Geo: United Kingdom
Released: July 2018
Advertising Agency: AMV BBDO, London
Creative Directors: Alex Grieves, Adrian Rossi
Copywriter: Mike Crowe
Art Director: Rob Messeter
Agency Planner: Joe Smith
Board Account Director: Nick Andrew
Account Director: Matt Thomas
Senior Account Manager: Patrick Bolton
Account Manager: Jack Farkas
Account Executive: David Oyedele
Producer: James Robley
Assistant Producer: Deborah McCartney
Media Agency: Essence
Media Planner: Tom Harris
Production Company: Sonny London
Director: Fredrik Bond
Production Co. Producer: Alicia Richards
Post-production Company: The Mill
Business Affairs: Cate Killen, Ashley McLeod
Audio Post-production: 750 MPH
Actors: Dele Alli, Jesse Lingard, Gareth Bale, Steph Houghton, Kieran Tierney, Sam Warburton, Johanna Konta, Cal Crutchlow, Darren Till, Rio Ferdinand, Frank Lampard, Jake Humphrey
Music: Connection by Elastica

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