This is a commercial ad of Busch Beer. This commercial was released in February 2017 in United States. Under the title of “Busch Beer: BUSCHHHHH”.

New spokesman. New can. Same crisp, cold taste. We call him Busch Guy, and he’s as much a man of his word as he is a man of the outdoors. Spoiler alert, this commercial ends with BUSCHHHHH.

It was done by Deutsch, New York advertising agency. And, the commercial by Production Company is Dummy and is directed by Harold Einstein.

Busch, as crisp and cold as a mountain stream.
It has the same great taste it’s always had.
Even the same sound.
Busch Beer, Busch Light
Crisp, Cold, Buschhhhh
Beer Brewed in U.S.A.
Anheuser-Busch St. Louis, MO

The commercial song is My Story Begins 60 by APM Music. However, this song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

Watch the whole advertisement here.

Busch Beer: BUSCHHHHH (Super Bowl 2017)
Client: Busch Beer
Geo: United States
Released: February 2017
Advertising Agency: Deutsch, New York
Creative Credits:
Chief Creative Officer, North America: Pete Favat
Chief Creative Officer: Dan Kelleher
EVP, Executive Creative Director: Jeff Vinick
Associate Creative Director: Matthew Moyer
Associate Creative Director: Jeff Kopay
Director of Integrated Production: Joe Calabrese
Sr. Producer: Shane Smith
Copywriter: Jim LeMaitre
SVP, Director of Integrated Business Affairs: Maria Taris
VP, Group Director, Integrated Business Affairs: Stacy Schwartz
VP, Integrated Business Affairs: Jaymie Lipman
Sr. Strategist: Sidney Henne
Project Manager: Sean Gilleylen
SVP, Account Director: Andrew Arnot
Production Company: Dummy
Director: Harold Einstein
Executive Producer: Eric Liney
Audio Post Company: Sonic Union
Music: My Story Begins 60 by APM Music


  1. Juraj February 8, 2017
  2. AJ August 19, 2017

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