California Lottery: Your Dreams Start In The Black

This is a commercial ad of California Lottery. This commercial was released in August 2017 in United States. Under the title of “California Lottery: Your Dreams Start In The Black”.

There’s a dream behind every ticket. And whether you dream about a boat, an epic house, or a car, all of your dreams start in the black. Play CA Black Premium Scratchers for a chance to win up to $5,000,000.

It was done by David&Goliath, El Segundo advertising agency. And, the commercial by Production Company is Native Content and is directed by Rich Lee.

On a shortline, on a shortline
On a shortline, on a shortline
On a shortline, on a shortline

The commercial song is “Shortline” by RY X. For those of you who like this song “Shortline”, you can download it from Amazon or iTunes.

Meanwhile, on SoundCloud, you can listen to the entire song without even buying anything, and you can temporarily download it for free.

California Lottery: Your Dreams Start In The Black
Client: California Lottery
Geo: United States
Released: August 2017
Advertising Agency: David&Goliath, El Segundo
Creative Director: Greg Buri
Creative Director: Raul Garcia
Copywriter: Will Danilow
Art Director: Shaun Wright
Social Assets:
Sr. Copywriter: Nick Micale
Sr. Interactive Art Director: Matt Koulermos
Group Planning Director: Kristen Knape
Planner: Chris Kwak
Managing Director of Broadcast Production: Paul Albanese
Executive Producer: Curt O’Brien
Senior Broadcast Producer: Juliet Diamond
Director of Business Affairs: Rodney Pizarro
Business Affairs Manager: Camara Price
Associate Business Affairs Manager: Travis Kohler
Group Account Director: Stacia Parseghian
Account Director: Janet Wang
Account Supervisor: Erika Rosenwinkel
Account Coordinator: Alex Petosa
Project Manager: Mike Antonellis
Director of Digital Production: Peter Bassett
Senior Interactive Producer: Noah Luger
Director of Print Services: Meredith Walsh
Senior Art Producer: Andrea Rosenfeld
Production Company: Native Content
Director: Rich Lee
Director of Photography (TV): Claudio Miranda
Director of Photography (Digital Videos):
Managing Director/Executive Producers: Tomer DeVito and Ned Brown
Line Producer: Michael Angelos
Sales Representative: Kevin Batten
Head of Production: Sean Blair
Production Supervisor: Ben Oswald
Art Director: Brandon Mendez
Digital Production Company: Picnic
Editorial House: Spinach
Editor: Shane Reid (from Exile)
Assistant Editor: Cutler Gray
Producer: Jonathan Carpio
Telecine: Sean Coleman
Colorist: Company 3
Online & VFX: Jamm
Lead Flame Artist: Brian Hajek
CG Artist: Zachary DiMaria
Producer: Ashley Greyson
Executive Producer: Asher Edwards
Music: Shortline by RY X


  1. Mike August 28, 2017
    • sungyoungLEE August 29, 2017

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