This is a commercial ad of Candy Crush Soda Saga. This commercial was released in November 2014 in United States. Under the title of “Candy Crush Soda Saga: Candy Crush Soda”.
We were appointed by King, makers of the world-famous Candy Crush Saga game and franchise in April this year. Our first campaign, potentially the biggest entertainment launch ever, is a full-scale global ad campaign to launch Candy Crush Soda Saga, the sister title to Candy Crush Saga.
Our integrated campaign kicks off with a 60’’ brand advert showing a woman transforming her boringly routine day with a little magic from Candy Crush Soda Saga. #Sodalicious.
It was done by WCRS, London advertising agency. And the commercial by Production Company is Traktor and is directed by Traktor.
♬I know a guy who’s tough but sweet
He’s so fine he can’t be beat
He’s got everything that I desire
Sets the summer sun on fire
I want candy♬
Candy Crush Soda Saga
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Watch the whole advertisement here.
Candy Crush Soda Saga: Candy Crush Soda
Geo: United States
Released: November 2014
Advertising Agency: WCRS, London
Creative Director: Jo Moore
Creatives: Alex Bingham, Conrad Swanston
Planning: Matt Willifer, Hayley Pardoe, Rory Foster
Media Agency: Starcom Mediavest Group
Production Company: Traktor
Producer: Richard Ulfvengren
Editor: Edward Line / Final Cut
Audio: Patch Rowland / Final Cut Audio
Actors: Sunil Narkar, Zack Kahn
Music: I Want Candy by Bow Wow Wow