Cartier: Diamonds

This is a commercial ad of Cartier. This commercial was released in November 2015 in France. Under the title of “Cartier: Diamonds”.

New Cartier campaign: a tribute to diamonds. Johan Renck embarks us on a night ride in Paris of which Karen Elson is the star.

Mikros Image managed all the visual effects of this film, which pays tribute to the dazzling beauty of diamonds and the magic of their universe in a majestic Paris of light.

It was done by 133 Lux advertising agency. The commercial by Production Company is 75 and is directed by Johan Renck.

A kiss on the hand
May be quite continental
But diamonds are a girl’s best friend

A kiss may be grand
But it won’t pay the rental
On your humble flat
Or help you at the automat

Men grow cold
As girls grow old
And we all lose our charms in the end

But square-cut or pear-shaped
These rocks don’t lose their shape
Diamonds are a girl’s best friend…

The commercial song is “Diamonds Are Girl’s Best Friend” by Jarvis Cocker featuring Karen Elson. However, this song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites. Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

The original version of “Diamonds Are Girl’s Best Friend” is a song that was released on 1949 for American actress and singer Carol Channing. Here, you can preview songs and check them on Amazon or iTunes.

And this song “Diamonds Are Girl’s Best Friend” was also used in the sound track of the American film Gentlemen Prefer Blondes that was released on July 15th 1953 .

Cartier: Diamonds
Client: Cartier
Geo: France
Released: November 2015
Advertising Agency: 133 Lux
Production company: 75
Director: Johan Renck
Actress: Karen Elson (British model, singer-songwrite)
Music: Diamonds Are Girl’s Best Friend by Jarvis Cocker featuring Karen Elson

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