Cheerios: Good Goes Round

This is a commercial ad of Cheerios. This commercial was released in June 2017 in United States. Under the title of “Cheerios: Good Goes Round”.

Cheerios wanted to inspire families to reconsider what Cheerios really are, positive energy food. To do so we conceived, created and launched Cheerios’ new brand platform, Good Goes Round, built around the idea when you eat good food, you feel good, you do good things, and it all comes back round in a virtuous circle. We collaborated with musician Latrell James and directors We are From LA to create a music video that tells the story of the positive energy cycle of Cheerios.

It was done by 72andSunny, New York advertising agency. And, the commercial by Production Company is Iconoclast and is directed by Wafla.

♬Seed to the oat
To the O, to the bowl, to the spoon
Bowl to the spoon
To the mouth of the boy in a room
Room for that goodness inside the bloom
Cheerios Good Goes Round
Good goes around
And around
And around

Seed to the oat
To the O on that table for two
Baby and mama, sit down for that first finger food
Start with the good, and the good will come back to you

Good goes around
And around
And around

Seed to the oat
To the O on the first day of school
Schooling your sister on why
And just how to be cool
Cool if she hangs
You can show her what’s good

Good goes around
And around
And around

Seed to the oat
To the O it’s the good that we do
Put in the good and the good will come back to you
The circle of good makes the whole world better too

Good goes around
And around
And around…♬

Good Goes Round

The commercial song is “Good Goes Around” by Latrell James. However, this song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

Watch the whole advertisement here.

Cheerios: Good Goes Round (2018 Clio Music Bronze)
Client: Cheerios
Geo: United States
Released: June 2017
Advertising Agency: 72andSunny, New York
Production Company: Iconoclast
Directors: Wafla (We Are From L.A)
Creative Co-Chair: Glenn Cole
Executive Creative Director: Bryan Rowles
Group Creative Director: Justine Armour
Creative Directors: Matthew Carey, Wei Wei Dong
Designer: Brandon Mai
Writer: Ben Wiley
Creative Technologist: Tim Grover
Group Brand Director: Rachel Kornafel
Brand Director: Brittni Hutchins
Senior Brand Manager: Jessica Baker
Brand Manager: Dylan Levy
Brand Coordinator: Jena Verlin
Executive Producer: Kerli Teo
Senior Producer: Ryan Chong
Production Coordinator: Emma Ogiens
Group Strategy Director: Anibal Casso
Senior Strategist: Anneliese Rapp
Junior Strategist: Carol Chan
Actors: Maliyah James, Sullivan Resich
Music Company: Brewhouse Music
Music: Good Goes Around by Latrell James

One Response

  1. Jan November 1, 2019

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