Coca-Cola: FIFA World Cup AR in Zurich

This is a commercial ad of Coca-Cola. This commercial was released in June 2018 in United States. Under the title of “Coca-Cola: FIFA World Cup AR in Zurich”.

Today, Grand Visual has launched a unique, large-format Augmented Reality experience at Zürich’s main train station for Coca-Cola. The campaign celebrates the soft drink brands continued support of football and gives lucky football fans the chance to experience firsthand, what it’s like to play alongside Switzerland’s Xherdan Shaqiri on Friday, 15th and 22nd June.

Participants are treated to a show of skill from Shaqiri and are invited to get involved and play a few shots against the Swiss star. At the end of the experience, the user is prompted to take a photo moment with Shaqiri, with the option to enter their details to receive a copy of the photo and a chance to win a FIFA World Cup Official Match Ball.

It was done by Top-Spot, Houston advertising agency. And, the commercial by Production Company is Grand Visual and is directed by Nadiya Abubakar.

♬Oh, what a feeling
Look what we’ve overcome
Oh, I’m gonna wave-a-wave my flag♬

♬… come now, now, now, now
There’s beauty in our unity we’ve found
I’m ready, I’m ready
We still got a new way
But look at how far… Oh…♬

The commercial song is “Colors” by Jason Derulo. For those of you who like this song “Colors”, you can download it from Amazon or iTunes.

In addition, the official Youtube channel of Jason Derulo provides the official music video of this song “Colors”.

Coca-Cola: FIFA World Cup AR in Zurich
Client: Coca-Cola
Geo: United States
Released: June 2018
Advertising Agency: Top-Spot, Houston
Media Specialist: Top-Spot
Managing Partner: Jee Gnanam
Communication Planning Manager: Niels Keil
The OOH Media Agency: GroupM Out of Home
Account Manager: Stefanie Walti
Production Company: Grand Visual
Chief Creative and Technology Officer: Dan Dawson
Senior Producer: Ben Clissen
Director: Nadiya Abubakar
Creative Director: Ric Albert
Technical Director: Keira Kaine
Creative Technologist: Jon Jones
Video Assets company: Anthem
Head of Production: Ryan Crossland
Creative Lead: Kieron Horan
Senior Account Manager: Gabriela Coroa
Actor: Xherdan Shaqiri (Swiss Soccer player)
Music: Colors by Jason Derulo

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