Coca-Cola: Zero Sugar

This is a commercial ad of Coca-Cola. This commercial was released in July 2016 in United Kingdom. Under the title of “Coca-Cola: Zero Sugar”.

Watch the 30 second advert for new and improved Coca-Cola Zero Sugar, which looks and tastes even more like Coca-Cola Classic – without the sugar.

Coca-Cola Zero Sugar is the next step in our strategy to help people reduce their sugar intake. It’s the result of years of innovation and recipe development and will replace Coca-Cola Zero, which was launched in 2006.

As well as the improved taste, Coca-Cola Zero Sugar has a new name and new look, to make it even clearer that the drink is sugar-free.

The new packaging design will be in line with the company’s ‘One Brand’ marketing strategy, and feature the Coca-Cola red disc to encourage people who love the taste of the 130-year-old original to give the zero sugar version a try.

It was done by SRA Rushmore, London advertising agency. And, the commercial by Production Company is Mister and is directed by Pucho Mentasti.

No one can stop me when I taste the feeling
Nothing could ever bring me down
Coca-Cola Zero Sugar
No one can stop me when I taste the feeling
Nothing could ever bring me down…

The commercial song is “Taste The Feeling” by Conrad Sewell. For those of you who like this song “Taste The Feeling”, you can download it from Amazon or iTunes.

Meanwhile, the official Youtube channel of Coca-Cola provides the official music video of this song “Taste the Feeling”.

Watch the whole advertisement here.

Coca-Cola: Zero Sugar
Client: Coca-Cola
Geo: United Kingdom
Released: July 2016
Advertising Agency: SRA Rushmore, London
Production Company: Mister
Director: Pucho Mentasti
Music: Taste The Feeling by Conrad Sewell

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