Cotton: Cooler in cotton

This is a commercial ad of Cotton. This commercial was released in July 2016 in United States. Under the title of “Cotton: Cooler in cotton”.

We noticed way too many sweaty people this summer, so we made a music video to try to help people cool down. Cotton breathes easy, so you’ll feel less hot. And since cotton is used in everything from tees to sundresses, you’ll always look hot without overheating. #CoolerInCotton

It was done by DDB, New York advertising agency. And, the commercial by Production Company is Caviar and is directed by Henry Scholfield.

This is the story of the summer in your city.
It’s 95º and in your pants it ain’t pretty.
Your body is a casserole of wet salty hair,
your armpits smell like someone wiped them with some dirty underwear.
A CPA in DC shouldn’t be scared of July,
And a meter maid in Memphis shouldn’t struggle to stay dry.
When they’re rushing to a meeting, they should be able to strut,
without the feeling that they dropped a glass of water in their butt.
But there’s one way you can get through this nasty heat–
whether you’re in New Orleans or in Milwaukee.
Cotton Cooler in cotton
You want to wear more, wash less,
smell good, impress
at work, on a date,
Summer will be great with cotton.
Low maintenance, smells better than all the other threads,
Summer will be so great with cotton.
The perfect fabric for the stinky season–
it’s your favorite for a reason.
No longer care about sweaty underboobs every day,
whether you work in taxidermy or for the TSA.
Imagine hipsters and farmers could wear flannel through the year,
and non-perspiring politicians would even seem sincere.

These United States, you can never get us down.
But we should be able to go for dinner
without sweating through that gown.
If we strip down, pack away
those hot clothes, for another day.
No sir, it’s not too late,
Summer will be great with cotton.
So versatile, American,
The fabric of our lives!
It’s the perfect fabric for the sweaty season.
It’s your favorite for a reason.
Summer will be so great with cotton.

The commercial song is Original Music by composer Stephan Altman (Mophonics). This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

You can watch the full ad here.

Cotton: Cooler in cotton
Client: Cotton
Geo: United States
Released: July 2016
Advertising Agency: DDB, New York
Production Company: Caviar
Director: Henry Scholfield
DP: Marc Gomez Del Moral
Choreographer: Olivier Casamayou
Costume: Alexandra Day
Art Director: Natasa Rogelj
Music: Original Music by composer Stephan Altman (Mophonics)


  1. Jon Powers August 9, 2016
  2. Terry Pinder August 29, 2016

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