CoverGirl: The Pickup Featuring Issa Rae

This is a commercial ad of CoverGirl. This commercial was released in November 2017 in United States. Under the title of “CoverGirl: The Pickup”.

Issa Rae is the queen of pickup lines, but who is she picking up? Feel confident and fearless in COVERGIRL’s special edition Melting Pout Metallic lipstick. #IAmWhatIMakeUp

Issa Rae is the queen of pickup lines in this COVERGIRL video featuring Melting Pout Metallics liquid lipstick.

It was done by Droga5, New York advertising agency. And, the commercial by Production Company is Prettybird and is directed by Matt Lambert.


♬Wassup with you?
Won’t stop loving you
Why you want me to
What’s there more to do
Wassup with you?
Won’t stop loving you
Why you want me to
What’s there more to do
CoverGirl The Pickup
Tell me what your view is
She from Malibu, she wanna hang out with the cool kids
Bikini volleyball, she likes to show off in her two piece
She runs the show
‘Round the way…♬

Limited Edition
Melting Pout Metallics
Liquid Lipstick
Discover all 12 of molten shine

I am what I make up.

The commercial song is “Wuwu” by Thutmose. For those of you who like this song “Wuwu”, you can download it from Amazon or iTunes.

Meanwhile, on SoundCloud, you can listen to the entire song without even buying anything, and you can temporarily download it for free.

Watch the whole advertisement here.

CoverGirl: The Pickup Featuring Issa Rae
Client: CoverGirl
Geo: United States
Released: November 2017
Advertising Agency: Droga5, New York
Senior Producer: Mike Hasinoff
Executive Creative Director: Alex Nowak
Creative Director: Shannon Washington
Associate Creative Directors: Marie Delphy, Ariella Gogol
Art Director: Marybeth Ledesma
Account Manager: Sophia Bernard, Danielle Frank
Account Directors: Lucy Santili
Group Project Manager: Bill Willson
Production Company: Prettybird
Director: Matt Lambert
Executive Producer: Kerstin Emhoff
Director of Production: Tracy Hauser
Line Producer: Julie Sawyer
Beauty Director of Photography: Crille Forsberg
Photographer: Camilla Akrans
Editor: Edward Line
Actress: Issa Rae (American actress)
Music: Wuwu by Thutmose

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