Decathlon: 40 years of sport

This is a commercial ad of Decathlon. This commercial was released in January 2016 in France. Under the title of “Decathlon: 40 years of sport”.

What some might not know is that, since 40 years, Decathlon are also a leading innovator of sporting equipment and behind classic objects such as the portable basketball hoop, the snorkelling mask Easybreath and a tent that assembles in 2 seconds.

Inspired by Decathlon’s wide range of innovative products, BETC Shopper takes us on a little journey in time back to when sweaters lived dangerous lives as football goals and putting up a tent could take even the most experienced camper an hour of cursing.

It was done by BETC Shopper, Paris advertising agency. And, the commercial by Production Company is Rita Production and is directed by Boris vassallo.

Sometimes you got to be a little bad
you know you want to
just to see the look on their face
and cause a little trouble for fun
that’s how it’s done.
why just follow the rules
sometimes you got to be a little bad
You know that it’s true
Maybe a little escape escape
to do what you like
oh it feels nice
you’ve been a little bad lately haven’t you

The commercial song is “Be A Little Bad” by Robbie Nevil. For those of you who like this song “Be A Little Bad”, you can download it from Amazon or iTunes.

Watch the whole advertisement here.

Decathlon: 40 years of sport
Client: Decathlon
Geo: France
Released: January 2016
Advertising Agency: BETC Shopper, Paris
Production Company: Rita Production
Directors: Boris vassallo, Olivier Guerbois
Music: Be A Little Bad by Robbie Nevil

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