Deutsche Telekom: StreamOn

This is a commercial ad of Deutsche Telekom. This commercial was released in November 2017 in Germany. Under the title of “Deutsche Telekom: StreamOn”.

​​​​​​​”Your music is now always at your side.” That is the slogan under which Deutsche Telekom is set to launch its advertising campaign for its highly successful StreamOn offering, with help from international mega-star – Justin Bieber. Deutsche Telekom is working with the global pop star to showcase the features of StreamOn perfectly. These features include unlimited music and video streaming without having to use up your mobile data volume.

“StreamOn is a cool new product that allows fans to listen to their favorite music non-stop, and as an artist I’m always looking to provide new and better listening experiences for my fans,” said Justin Bieber.

The star’s collaboration with Deutsche Telekom is a German premiere – one that’s going to get plenty of attention from more than just the fans. The spot shows a young woman with a smartphone and wearing headphones. But when she pushes the play button what comes out is a lot more than just Justin Bieber’s new song. Her favorite singer materializes right beside her and sings just for her – on the bus, while she’s out shopping, studying in the library, even as she sits to eat with her family. Her favorite song simply plays everywhere – non-stop.

It was done by DDB, Berlin advertising agency. And, the commercial by Production Company is Soup Filmproduktion GmbH and is directed by Matt Smukler.
Deutsche Telekom StreamOn
I was wonderin’ ’bout your mama
Did she get that job she wanted?
Sell that car that gave her problems?
I’m just curious ’bout her, honest

Know you’re wonderin’ why I been callin’
Like I got ulterior motives
Know we didn’t end this so good
But you know we had something so good

So I’m wonderin’
Can we still be friends? (ah-ah)
Can we still be friends? (ah-ah)
Doesn’t have to end (ah-ah)
And if it ends, can we be friends?
Can we be friends?
Can we be friends?…

The commercial song is “Friends” by Justin Bieber & BloodPop. For those of you who like this song “Friends”, you can download it from Amazon or iTunes.

Watch the whole advertisement here.

Deutsche Telekom: StreamOn
Client: Deutsche Telekom
Geo: Germany
Released: November 2017
Advertising Agency: DDB, Berlin
Media: Mediacom, Düsseldorf
Production Company: Soup Filmproduktion GmbH
Director: Matt Smukler
Photography: Max Montgomery
Public relations: Schröder+Schömbs PR, Berlin
Actor: Justin Bieber
Music: Friends by Justin Bieber & BloodPop

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