DFS: Great Brits

This is a commercial ad of DFS. This commercial was released in August 2016 in United Kingdom. Under the title of “DFS: Great Brits”.

DFS is the official homeware partner for Team GB, and has created a limited edition Britannia range of sofas for the headquarters of Team GB at the Rio 2016 Olympic Games.

It was done by Krow Communications, London advertising agency. And the commercial by Production Company is Outsider and is directed by Pedro Romhanyi.

DFS has been making furniture for over 45 years and hand-makes every sofa to order. With decades of experience going into hand-crafting tens of thousands of sofas every year at its three factories in Yorkshire, Nottinghamshire and Derbyshire, DFS is the biggest sofa manufacturer in Britain.

DFS has more than 100 stores across the UK, Ireland and Holland and employs over 3,400 people.

The commercial song is “Traktor” by Wretch 32 featurin L Marshall. For those of you who like this song “Traktor”, you can download it from Amazon or iTunes.
DFS Great Brits
In addition, the official Youtube channel of Wretch 32 provides the official music video of this song “Traktor”.

Watch the whole advertisement here.

DFS: Great Brits
Client: DFS
Geo: United Kingdom
Released: August 2016
Advertising Agency: Krow Communications, London
Producer: Davina Hickson
Creatives: Darryl George, Jon Mitchell
Account Director: Blake Armstrong, Felicity Pelly
Account Manager: Camilla Renny-Smith
Production Company: Outsider
Director: Pedro Romhanyi
Producer: Gareth Francis
Music: Traktor by Wretch 32 featurin L Marshall

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