Diesel: Bad Featuring Boyd Holdbrook

This is a commercial ad of Diesel. This commercial was released in August 2016 in France. Under the title of “Diesel: Bad”.

Diesel Bad Commercial 2016 Boyd Holbrook. Diesel Bad is the new masculine fragrance from Diesel. The new Diesel BAD movie starring Boyd Holbrook. The face of the perfume is American actor and model Boyd Holbrook.

The bottle design evokes a typical “bad boy” image, recalling the biker leather jacket. The texture that looks like leather is actually micro-engraved glass, using a technique developed by Pochet du Courval. The transparent “Bad” logo reveals the copper color of the liquid.

It was done by Mademoiselle Noï (Mlle Noi), Paris advertising agency. And, the commercial by Production Company is Iconoclast and is directed by Andrew Dominik.
Diesel Bad
The commercial song is “O Soundtrack My Heart” by PVT. For those of you who like this song “O Soundtrack My Heart”, you can download it from Amazon or iTunes.

Watch the whole advertisement here.

Diesel: Bad Featuring Boyd Holdbrook
Client: Diesel
Client: Diesel
Geo: France
Released: August 2016
Advertising Agency: Mademoiselle Noï (Mlle Noi), Paris
Production company: Iconoclast
Director: Andrew Dominik
Production Consulting x Art Buying: Transparence Consulting
Actors: Boyd Holdbrook, Ola Rudmika
Music: O Soundtrack My Heart by PVT (formerly Pivot)

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