Diesel: Francesca

This is a commercial ad of Diesel. This commercial was released in June 2020 in Italy. Under the title of “Diesel: Francesca”.

Francesca expresses Diesel’s “For Successful Living” spirit, and it supports the freedom to live as one desires—the freedom to do what makes one happy.

It was done by Publicis Italia, Milan advertising agency. And, the commercial by Production Company is Division Paris and is directed by Francois Rousselet.

Lyrics:
♬Hi girl, Hi girl, don’t lie to me
Tell me where did you sleep last night
In the pines, in the pines
Where the sun don’t ever shine
I would shiver the whole night through
Diesel-Francesca
Hi girl, Hi girl, where will you go
I’m going where the cold wind blows
In the pines, in the pines
Where the sun don’t ever shine
I would shiver the whole night through…♬

The commercial song is “In The Pines (Where Did You Sleep Last Night?) by Sizzer Amsterdam. However, this song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

This is the song that Mark Lanegan and Nirvana covered. It is not a Nirvana song, or a Mark Lanegan song. It is a traditional song that Leadbelly was the first to record it. Lanegan and Cobain heard it and loved it.

You can watch the full ad here.

Diesel: Francesca
Client: Diesel
Geo: Italy
Released: June 2020
Advertising Agency: Publicis Milan, Italia
Global Chief Creative Officer: Bruno Bertelli
Chief Creative Officer: Cristiana Boccassini
Creative Directors: Mihnea Gheorghiu, Thiago Cruz
Production Company: Division Paris
Director: Francois Rousselet
Director of Photography: Matias Boucard
Editor: Nicolas Larrouquere
Post Production: Mikros Image
Music: In The Pines (Where Did You Sleep Last Night?) by Sizzer Amsterdam

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.