Dodge Smash the Lock: Brotherhood of Muscle

This is a commercial ad of Dodge. This commercial was released in December 2017 in United States. Under the title of “Dodge Smash the Lock: Brotherhood of Muscle”.

We all have that thing inside. Time to smash the lock and set it free. AWD muscle from Dodge.

After more than a century of making trouble, we craft muscle cars, compacts, crossovers and SUVs with massive doses of attitude. Built for top performance — from power off the line to handling in the corners — every Dodge vehicle delivers an impressive combination of power, technology, capability and efficiency.

It was done by GSD&M, Austin advertising agency. And, the commercial by Production Company is Bullitt and is directed by Justin Lin & Spiro Razatos.

We all have “that thing” inside.
You can keep it chained.
But I say, smash the lock,
and set it reee.
That’s the Brotherhood of Muscle.
Dodge Smash the Lock Brotherhood of Muscle
Only dodge offers a family of awd muscle cars
Domestic. Not domesticated.

The commercial song is “Run Boy Run” by Woodkid. For those of you who like this song “Run Boy Run”, you can download it from Amazon or iTunes.

In addition, the official Youtube channel of Woodkid provides the official music video of this song “Run Boy Run”.

You can watch the full ad here.

Dodge Smash the Lock: Brotherhood of Muscle
Client: Dodge
Geo: United States
Released: December 2017
Advertising Agency: GSD&M, Austin
Production Company: Bullitt
Directors: Justin Lin, Spiro Razatos
Actors: Vin Diesel, Joe Coffey, Tyler Bryan
Music: Run Boy Run by Woodkid

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