Edeka: Eatkarus

This is a commercial ad of Edeka. This commercial was released in February 2017 in Germany. Under the title of “Edeka: Eatkarus”.

He did it again! alex feil and tempomedia teamed up with jung von matt/alster and edeka to create an extraordinary short film. it tells a modern fairy tale of the eternal dream of humanity: the dream to fly.

But the story of a sensible boy who pursues his vision has more than one layer. it also tells the story of not giving up and to follow your instincts: “eat like the one that you want to be”. alex feil succeeded in creating a strong and cinematic piece of art and gathered a fantastic cast which couldn’t be more perfect to reach our hearts and souls.

It was done by Jung von Matt, Hamburg advertising agency. And, the commercial by Production Company is Tempomedia and is directed by Alex Feil.

Why does life sometimes feel so wrong
like running in circles and you don’t belong
I always knew that this day would come
it’s time to break free, meet me on the run.
But what am I really running from

And I look up to the open sky
hopes in my heart, dreams in my eye
Will I ever make it right this time

And all I can do
And all I can do
And all I can do
is try…

The commercial song is “All I Can Do” by Ben Kendrick. For those of you who like this song “All I Can Do”, you can download it from iTunes.

Meanwhile, on SoundCloud, you can listen to the entire song without even buying anything, and you can temporarily download it for free.

Edeka: Eatkarus #issso
Client: Edeka
Geo: Germany
Released: February 2017
Advertising Agency: Jung von Matt, Hamburg
Production Company: Tempomedia
Director: Alex Feil
Director of Photography: Carlo Jelavic
Music: All I Can Do by Ben Kendrick

One Response

  1. Oren February 18, 2017

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