Eric Bompard: Soft is the New Strong

This is a commercial ad of Eric Bompard. This commercial was released in October 2017 in France. Under the title of “Eric Bompard: Soft is the New Strong”.

“La douceur est invincible”: In a divided environment, two protagonists carried by the force of their encounter face each other to find a necessary value: sweetness. In this context, the film invokes the appeasement that cashmere confers.

To embody his new signature “Soft is the new strong”, the Bompard house is surrounded by the production team Gobert and Degove and the duo KCPK for the soundtrack and the realization of its advertising film conceived as a true manifesto.

It was done by BETC Luxe, Pantin advertising agency. And, the commercial by Production Company is Wanda Productions and is directed by Gobert & Degove.

La douceur est invincible.
is the New
Eric Bompard Soft is the New Strong
Eric Bompard
Cachemire Paris

The commercial song is Original Music by Betc pop. This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

Watch the whole advertisement here.

Eric Bompard: Soft is the New Strong
Client: Eric Bompard
Geo: France
Released: October 2017
Advertising Agency: BETC Luxe, Pantin
Production Company: Wanda Productions
Directors: Gobert & Degove
Creative Director: Antoine Choque
Art Director: Nicolas Prado
Copywriter: Clara Lafuente
Music: Original Music by Betc pop

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