E*TRADE: Don’t Get Mad

This is a commercial ad of E*TRADE. This commercial was released in June 2018 in United States. Under the title of “E*TRADE: Don’t Get Mad”.

E-Trade Financial Corporation has released its new creative campaign, taking a step away from its iconic talking baby and telling people: “Don’t get mad. Get E-Trade.” Campaign by MullenLowe U.S.

It was done by MullenLowe, Boston advertising agency. And, the commercial by Production Company is Stink Films and is directed by Ivan Zacharias.
E*TRADE Don't Get Mad
♬If I were a rich man
Yubby dibby dibby dibby dibby dibby dibby dum
All day long I’d biddy biddy bum
If I were a wealthy man
I wouldn’t have to work hard
Yubby dibby dibby dibby dibby dibby dibby dum
If I were a biddy biddy rich idle deedle daidle daidle man
Lord who made the lion and the lamb
You decreed I should be what I am
Would it spoil some vast eternal plan
If I were a wealthy man♬

This is getting a little ridiculous
Welcome to E*Trade – Get Started
Don’t get mad
Get E-Trade

The commercial song is “If I Were a Rich Man” by Chaim Topol. For those of you who like this song “If I Were a Rich Man”, you can download it from Amazon or Itunes.

And this song “If I Were a Rich Man” was also used in the soundtrack of the American musical comedy-drama film “Fiddler on the Roof” that was released on November 3th 1971. Please check the soundtracks of the album “Fiddler on the Roof” in advance in Amazon or Itunes.

Watch the whole advertisement here.

E*TRADE: Don’t Get Mad (2018 Clio Music Shortlisted)
Client: E*Trade
Geo: United States
Released: June 2018
Advertising Agency: MullenLowe, Boston
Managing Partner, Chief Creative Officer: Mark Wenneker
Executive Creative Directors: Tim Vaccarino, Dave Weist
Creative Directors: Adam Calvert, Jeff Vermeersch
Video Content Director / Yeti Production: Emile Doucette
Associate Creative Directors: Ian Fairbrother, Chris Cavalieri
Global Chief Strategy Officer: James Fox
Deputy Head of Strategy: Elizabeth Paul
Executive Director of Integrated Production, United States: Lisa Setten
Executive Producer: Mary Robinson
Assistant Producer: Sarah Brennan-Athas
Director of Art Production: Tracy Maidment
Studio Director: Bob Hunter
Creative Director, Design: Sean O’Brien
Executive Producer, Curator of Art / Design: Shawn Smith
Production Company: Stink Films
Director: Ivan Zacharias
Producer: Nick Landon
Editor: Filip Malasek
Director of Photography: Jan Velicky
Music: If I Were a Rich Man by Chaim Topol

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