This is a commercial ad of Expo 2020 Dubai. This commercial was released in May 2019 in United States. Under the title of “Expo 2020 Dubai: Welcome the Future”.
We humans have come a long way. We’ve achieved what was once thought impossible, but we’re not done yet. Welcome the future. #hayyakum2020 #Expo2020
It was done by Memac Ogilvy, Dubai advertising agency. And, the commercial by Production Company is Joy Films and is directed by David Holm.
We humans… we’ve come a long way to get where we are today.
Looking back, it’s hard to believe what we have achieved.
What drives us forward?
What spurs us on?
It’s our insatiable need to learn and know, to do grow to twiddle and tweak and 2.0.
We humans, we’re never done.
We’ve made monuments.
And cut though continents.
Mastered human flight.
Sent up satellites.
Walked in outer space.
Created user interface.
Built cities on sand.
Turned sea into land.
And still we’re not done.
We made levitating trains.
And open world games.
Constructed super towers.
And grids for solar power.
Made houses smart.
Turned food info art.
Built self-driving cars.
And taught bots to play guitars.
But no, we’re not done.
We found cures for disease.
Probed the ocean floors.
Made machines do our chores.
Studied great white sharks.
Sequenced our genomes.
And even 3D printed homes.
Are we done yet?
We’re not done.
In fact, we need to do even more than ever before.
Our planet is in need of help.
There are challenges we can’t ignore.
But remember, we’re humankind.
No job’s too big if we set our minds.
If we all embrace the spirit that there really is no limit, if we rise to this occasion, and come together across nations, if we integrate and ideate we can make the future great.
Welcome the Future
20 October 2020 – 10 April 2021
The commercial song is Original Music by composer Philip Sheppard. This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.
Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.
Watch the whole advertisement here.
Expo 2020 Dubai: Welcome the Future
Client: Expo 2020 Dubai
Geo: United States
Released: May 2019
Advertising Agency: Memac Ogilvy, Dubai
CCO: Juggi Ramakrishnan
Arabic Copywriter: Maya ElKai, Rana Khairy, Youssef Gadallah
Art Director: Youssef Gadallah, Irfan Ghani, Andre Souza, Tariq Hussein, Shamim Ansari
Agency Producer: Andreea Mititiuc / Luke Morris
Strategists: Jennifer Fischer
Media Agency: Starcom
Production Company: Joy Films, Dubai
Executive Producer: Ali Azarmi
Senior Producer: Nima Safari
Director: David Holm
Director of Photography: Michael Ragen
Editor: Nick Pezzillo
Colourist: Matt Turner
Voice Over: Jaysus Zain, Mohammed Saeed Harib, CEE Ran Chen, Ligalize
Music: Original Music by composer Philip Sheppard