Fiat: Why do storks prefer the new Fiat 500L?

This is a commercial ad of Fiat 500L. This commercial was released in June 2017 in United Kingdom. Under the title of “Fiat: Why do storks prefer the new Fiat 500L?”.

Quite simply, the new Fiat 500L is the only car the next generation wants. They will never settle for a normal family car: they only want the most stylish and fun car around.

And since we want the very best for our children, the Fiat 500L is a choice we can make for them! New Fiat 500L: the Baby Limousine.

It was done by Leo Burnett, London advertising agency. And, the commercial by Production Company is Mercurio Cinematografica and is directed by Xavier Mairesse.

Why do birds suddenly appear, ev’ry time you are near?
Just like me, they long to be close to you.
Why do stars fall down from the sky, ev’ry time you walk by?
Just like me, they long to be close to you.
Fiat Why do storks prefer the new Fiat 500L?
On the day that you were born the angels got together.
And decided to create a dream come true.
So, they sprinkled moon dust in your hair of gold,
And star-light in your eyes of blue.

The commercial song is “(They Long To Be) Close To You” by Carpenters. For those of you who like this song “(They Long To Be) Close To You”, you can download it from Amazon or iTunes.

Watch the whole advertisement here.

Fiat: Why do storks prefer the new Fiat 500L?
Client: Fiat
Geo: United Kingdom
Released: June 2017
Advertising Agency: Leo Burnett, London
Executive creative directors: Francesco Bozza, Alessandro Antonini
Group creative director: Davide Boscacci
Creative director: Valerio Le Moli
Copywriter: Massimo Paternoster
Art directors: Giulio Frittaion, Giorgio Fresi
Account director: Paolo Griotto
Head of TV dept: Riccardo Biancorosso
TV producer: Cristina Tosatto
Production company: Mercurio Cinematografica
Director: Xavier Mairesse
Executive producer: Luca Fanfani
Producer: Victoria Rabbogliatti
Post production: MPC London
Music: (They Long To Be) Close To You by Carpenters

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