Geico: Sleeping Beauty

This is a commercial ad of Geico. This commercial was released in October 2016 in United States. Under the title of “Geico: Sleeping Beauty”.

What if Prince Charming’s kiss never woke Sleeping Beauty? What if Sleeping Beauty was never actually “asleep” at all? This latest ‘It’s What You Do’ campaign commercial turns a classic fairy tale on its head with one of the oldest tricks in the book.

It was done by The Martin Agency, Richmond advertising agency. And the commercial by Production Company is Hungry Man and is directed by Wayne McClammy.

Is he gone??
Finally. I thought he’s never leave…
Why are you texting my man at 2a.m.?
Geico Sleeping Beauty
If you want someone to leave you alone,
you pretend like you’re sleeping.
It’s what you do.
If you want to save 15% or more on car insurance,
you switch to Geico.
Taking selfies in the kitchen does not make you a model.

The music and artist in this commercial wasn’t made public, so I can’t find out who they are. If you know the music title and artist, please leave a comment about their information.

Watch the whole advertisement here.

Geico: Sleeping Beauty
Client: Geico
Geo: United States
Released: October 2016
Advertising Agency: The Martin Agency, Richmond
Production Company: Hungry Man
Director: Wayne McClammy
Actors: Annika Noelle, James Trevena-Brown
Music: Original Music by Unknown artist


  1. rich s November 15, 2016
  2. rich s November 15, 2016
  3. Randy Simmons November 20, 2016
  4. Joel December 24, 2016

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