Gucci: Bloom Fragrance 2017

This is a commercial ad of Gucci. This commercial was released in September 2017 in Italy. Under the title of “Gucci: Bloom Fragrance 2017”. This commercial was directed by Glen Luchford.

“I wanted a rich white floral fragrance, a courageous scent that transports you to a vast garden filled with many flowers and plants, a bouquet of abundance. The garden is as beautiful as women are; colorful, wild, diverse, where there is everything,” Alessandro Michele. Presenting the Gucci Bloom film campaign, directed by Glen Luchford and starring Dakota Johnson, Hari Nef and Petra Collins.

Capturing the spirit of the contemporary, diverse and authentic women of Gucci, Bloom’s notes of natural tuberose and Jasmine create an unexpectedly rich white floral scent on the skin. Rangoon Creeper, a plant discovered in South India that changes color from white to pink and finally to red when it blooms, infuses a powdery, floral edge to the fragrance.

Gucci Bloom
♬Another lie moves over
Wild, white horses
They will take me away
And the tenderness I feel
Will send the dark underneath
Will I follow?♬


The commercial song is “The Rip” by Portishead For those of you who like this song “The Rip”, you can download it from Amazon or Itunes.

In addition, the official Youtube channel of Portishead provides the official music video of this song “The Rip”.

Watch the whole advertisement here.

Gucci: Bloom Fragrance 2017
Client: Gucci
Geo: Italy
Released: September 2017
Designer: Alessandro Michele
Director: Glen Luchford
Photographer: Glen Luchford
Art Director: Christopher Simmonds
Fashion Editor / Stylist: Joe McKenna
Hair Stylist: Paul Hanlon
Actors: Dakota Johnson, Hari Nef, Petra Collins
Music: The Rip by Portishead

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