Guinness: John Hammond, Intolerant Champion

This is a commercial ad of Guinness. This commercial was released in February 2016 in United Kingdom. Under the title of “Guinness: John Hammond, Intolerant Champion”.

“John Hammond, Intolerant Champion” tells the story of John Hammond, an ordinary man who achieved extraordinary things. Hammond was born in turn-of-the century New York, a time of racial disharmony, when black and white musicians rarely played together.

But Hammond heard no colour in music. He travelled the jazz clubs of Harlem, seeking undiscovered talent for his radio show. He stood almost alone in championing the cause of black and white working together. Hammond described himself as “the sometimes intolerant champion of tolerance”. Others described him simply as “the world’s greatest talent scout”.

It was done by Abbott Mead Vickers BBDO, London advertising agency. And, the commercial by Production Company is Cherryduck Productions and is directed by Jake Nava.

The commercial song is “Sing, Sing, Sing” by Benny Goodman. For those of you who like this song “Sing, Sing, Sing”, you can download it from Amazon or iTunes.

The original of this song is “Sing, Sing, Sing (With a Swing)” by Louis Prima. Here, you can preview songs and check them on Amazon or iTunes.

Guinness: John Hammond, Intolerant Champion
Client: Guinness
Geo: United Kingdom
Released: February 2016
Advertising Agency: Abbott Mead Vickers BBDO, London
Production company: Cherryduck Productions
Director: Jake Nava
Music: Sing, Sing, Sing by Benny Goodman

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