Guinness: Made of more

This is a commercial ad of Guinness. This commercial was released in July 2018 in United Kingdom. Under the title of “Guinness: Made of more”.

Abbott Mead Vickers BBDO’s latest Guinness Asian movies have dancers of black, brown and cream tones gathering and physically interpreting one point in Guinness.

The performance was choreographed by Supple Nam, with the film directed by in/out through Riff-Raff. It will run in South Korea, China, Singapore.

It was done by RCKT, Berlin advertising agency. And, the commercial by Production Company is BigFish Filmproduktion and is directed by Peter Harton.

Smooth, Creamy
And Perfectly Balanced.
Guinness Made of more
Made of More

The commercial song is Original Music by Anthony Moore (Factory). This song was produced specifically for the commercial and unfortunately, it is not available to purchase or download on any music sites.

Thus, I am not able to get any information about this song. However, if you have any information about this song by any chance, please leave your comment.

Watch the whole advertisement here.

Guinness: Made of more
Client: Guinness
Geo: United Kingdom
Released: July 2018
Advertising Agency: Abbott Mead Vickers BBDO, London
Creative Director: Steve Jones / Martin Loraine
Creative: Nicholas Hulley / Nadja Lossgott
Board Acc Director: James Drummond / Tessa Brisbane
Senior Acc Handler: Georgia McLean
Account Team: Michael Pring
Business Team: Maxine Thompson
Planner: Lisa Stoney
Agency Producer: Yvonne Chalkley
Production Company: Riff Raff Films
Director: in/out
Producer: Tom Knight
Executive Producer: Matthew Fone / Natalie Arnett
Costume Design: Grace Snell
Choreography: Supple Nam
Editor: Amanda Jones @ Final Cut
Post Production: MPC
Music: Original Music by Anthony Moore @ Factory

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